DEY, L.P. develops, manufactures, and markets innovative airway and allergy medications that save and improve lives.

On behalf of DEY, L.P., William Isaacs Isaacs Health Communications approached NIA Creative to request assistance with the concepting, design, development and production of an animated spoof intended to recognize and motivate the sales force of a Bay Area pharmaceutical that manufactures and markets a drug used to treat Chronic Obstructive Pulmonary disease (COPD). The cartoon was presented in "4 episodes" that were each sandwiched between slides during the Brand Manager's slide presentation.

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