June, 2010 - Discovery Bay launches new website

Discovery Bay’s new Web site made its quiet debut this week following a much-anticipated and often public debate on the quest to revamp the outdated site.
“I wanted to have a soft rollout of the site because it gives the staff an opportunity to look at it, tinker with it and see if it is consistent with their initial thoughts and expectations,” said Discovery Bay General Manager Rick Howard.

The project began last September when the town hired NIA Creative to update the town’s existing site. NIA Creative, owned by Discovery Bay residents Chris and Jennifer Finetti, won the contract... Visit Link

April, 2010 - Directors preview new website

A community alert system, online payment options and streamlined audio and video capabilities were just a few of the features presented to the CSD Board last week as directors – and the public – got their first peek at Discovery Bay’s new Web site.

NIA Creative, the firm hired in September to revamp the town’s site, offered a glimpse of the new site at the regular CSD meeting on April 7. NIA Creative owners Jennifer and Chris Finetti identified some of the key elements of the new design, projected on a video screen for easier viewing.
“Staff said that their most urgent need was to have something that is easy to use, and we think we have done that,” said Jennifer. “The new Web site is designed to be attractive, intuitive and easy to use and understand. The site upgrades the professionalism of the CSD Board and also appropriately reflects the beauty and experience of living in Discovery Bay. The site also adds a much better conduit of communication between the board and community, which is something that has been needed for a long time.” Visit Link

March, 2009 - Start. Grow. Sustain your business: The Power of the ‘BOS’ Network

BusinessOwnerSpace.com (BOS) is San Jose-Silicon Valley’s most accessible,
comprehensive, and useful one-stop resource for launching and growing a business
in the greater San Jose metropolitan area.

BOS is comprised of a collaborative partnership among more than two
dozen public, private, and non-profit agencies and businesses—all pursuing the
same goal: to help new and small business owners and entrepreneurs achieve
success. Designed and developed by NIA Creative, BusinessOwnerSpace.com
website is the result of the joint efforts of BOS Partners—you’ll find that the
site is easy to use and understand, and contains the most relevant and up-to-date
information business owners need. Visit Link

September, 2008 - Tighter Credit Squeezes Small Business

This article appeared in the San Jose-Silicon Valley Business Journal. One of the small business resources suggested by the article was BusinessOwnerSpace.com - a website developed by NIA Creative:

Meet Bob Trifunovic and his energy consulting and engineering firm Encon Conservation Co. Inc: in business since 1976; clients include Starbucks Corp., The Gap Inc., Sequoia Capital and Kleiner Perkins Caufield & Byers; 24 employees; has between $500,000 to $600,000 in receivables at any given time; does more than $4.5 million a year in volume; in the same offices for 28 years; and always pays its rent on time.

All of which made it more surprising to Trifunovic when Wells Fargo & Co. — which in March bought out Encon’s longtime business bank Mid-Peninsula Bank — declined to renew the company’s $300,000 line of credit.
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May, 2008 - Lights, Camera and Business Action!

NIA was recently featured in Business Connection, a newspaper published by the Pleasanton Chamber of Commerce. The article included a photo from a photo and video shoot project completed for Carl Zeiss Meditec. Visit Link

February, 2008 - How to get into Business in San Jose: Tips for Startups in Silicon Valley

This story appeared on CNNMoney.com, and featured BusinessOwnerSpace.com - a website developed by NIA Creative:

(FORTUNE Small Business) -- Dear FSB: My best friend and I are starting a small business and wanted to talk to someone about all the necessary legal and other setups that are required to kick off. Any references in our local area, San Jose, Calif., would be great. Thanks in advance.

- Sangeeta, San Jose, California

Dear Sangeeta: San Jose has a heap of resources for entrepreneurs... Visit Link

June, 2007 - Joseph Eve hires NIA Creative to produce Title 31 training video

The firm is excited to announce that the Sycuan Gaming Commission has agreed to allow JOSEPH EVE to film a one hour Title 31 training video at the Sycuan Casino in San Diego, California. The firm has hired San Francisco based NIA Creative to film the production. Visit Link

June, 2007 - NIA Ranks 14 on Top East Bay Advertising and PR Firm List

This week, East Bay Business Times published its annual list of the major advertising and PR agencies in the East Bay, and NIA Creative ranked 14.
Creative Director Chris Finetti was also quoted regarding his response to the question "What has been the single most important advancement in your career?" Visit Link

December, 2005 - Building the Business Game Plan

Process: either you love it or you hate it. Rarely do you find those in-the-middle-of-the-road when it comes to process in web design.
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November, 2005 - Execs and Accounts for November 11, 2002

NIA Creative, a brand consulting and strategic design firm, has picked up five high-tech clients, including Hitachi Data Systems, Keynote Systems, Nuasis, SanDisk and Vividence. Visit Link

November, 2005 - What's *Really* On Marc Andreessen's Mind

Simple. The guy who helped usher in the internet age wants to rock the world again. And he says his obscure little startup is just about to do it. Visit Link

August, 2005 - Testing a Belief System

On my way to work some mornings, I enjoy hearing a sponsorship on National Public Radio for a company called NIA Creative, an advertising firm owned by friend and industry icon, Robert Godfrey. Visit Link

January, 2005 - NIA Creative Acquires Silicon Valley Marketing Group

Silicon Valley's leading communication design agency, today announced its
acquisition of Silicon Valley Marketing Group, a rapidly growing strategic
marketing consultancy based in San Francisco. Visit Link

January, 2005 - Survival of the Fittest: Bob Godfrey made sure NIA Creative changed with the times

Aesop might have been describing life in Silicon Valley in his fable about the Tree and the Reed. The mighty Tree sneered at the pliable, flexible Reed. Visit Link