NIA Creative - Nia News

October, 2007 - NIA Creative develops BusinessOwnerSpace.com website and marketing collateral

To coincide with National Boss’ Day, BusinessOwnerSpace.com (BOS) will officially launch on Tuesday, October 16, 2007. Developed by NIA Creative, BusinessOwnerSpace.com is a powerful tool for business owners and prospective business owners interested in starting, growing or sustaining a business in San Jose-Silicon Valley.

One of the most comprehensive and innovative sites of its kind, the BOS Website is highly informative, user-friendly and easy to navigate whatever your computer and internet experience. Visitors to the site will be able to:

Assess whether they are ready to start a business

Find out how to launch and grow their venture

Obtain the financial and legal information they need to operate their business

Connect with local business support services to guide them through this process

From a development perspective, the site is entirely database-driven via a custom Content Management System (CMS), and set up in a way that enables an authorized BOS administrator to update and maintain the content with ease via a simple WYSIWYG editor, eliminating the need for costly site maintenance. BOS Partners are able to login and input their own content into a profile page featuring their logo as well as other images of their choosing. Partners will also be able to upload documents, input links to specific pages on their website, etc.

Innovative site features include:

A short self-assessment that enables site visitors to easily determine which areas of the site will most meet their needs

A Flash-animated Guided Tour of the website

An interactive Event Calendar

A Customer Feedback System that complies with BOS’ commitment to continuous quality improvement

Over 50 pages of custom content authored by NIA Creative

Links to BOS Partner Profile Pages as well as links to external websites that feature related content

In addition to the website for this virtual organization, NIA also developed the BusinessOwnerSpace.com brand, and wrote, designed and produced marketing materials as well as a CD version of the Guided Tour. During “Launch Week”, banners designed by NIA are hanging from street poles near the San Jose City Hall to promote the website and associated launch events.

Jeff Ruster, Executive Director of work2future and the primary contact for BusinessOwnerSpace.com comments, "NIA has done a wonderful job in creating a diverse set of marketing materials for the BusinessOwnerSpace.com initiative. They have worked with a large and diverse set of organizations and have done a wonderful job in being responsive to their respective input and delivering an extremely high quality product within very tight timeframes."

NIA Sr. Project Manager Jennifer Finetti notes, “The BusinessOwnerSpace.com projects have been challenging but so rewarding. The website is very complex from a programming perspective, but to a user, the site design and navigation is truly effortless. We are particularly proud of the content we developed – business owners and entrepreneurs will be able to find all the information they need, as well as access local business support services from just one location.”

About BusinessOwnerSpace.com:

A project funded by the City of San Jose and work2future, BusinessOwnerSpace.com is comprised of a collaborative partnership of government and non-profit organizations who provide support and resources to entrepreneurs and business owners. Available Partner services include one-on-one counseling, business consulting, technical assistance, mentoring, educational programs and more. Services and programs are often available during both day and evening hours, and all services are either low-cost or free to business owners. For more information, visit www.businessownerspace.com.

About NIA Creative:

NIA Creative was founded in 1996 and has grown to become a trusted go-to marketing partner for healthcare and technology companies and public sector/non-profit organizations throughout the San Francisco Bay Area and U.S. In 2005, NIA launched its healthcare division, NIA Creative Health, to better meet the needs of device, pharma, diagnostics and consumer health firms. NIA is unique in that both traditional agency and full-scale production services are available in-house. Services include advertising and branding, web development, video production, animation, interactive media development and tradeshow/event marketing. Clients include Baxter BioScience, Biogen Idec, Cadence Design, Carl Zeiss Meditec, City of San Jose, Clarity Medical Systems, eHealthInsurance.com, Genentech, HA Logistics, Kaiser Permanente, Marin County Department of Health & Human Services, NuGEN Technologies, SellPoint, Tensilica, Themis, Workday and Zhone Technologies. For more information, visit www.niacreative.com and www.niacreativehealth.com.