February, 2006 - NIA Creative announces plans to develop heavier medical/biotech focus

NIA Creative has big plans for 2006. Hot on the heels of last year's merger with Critical Mass Media, NIA has decided to further evolve its rapidly growing healthcare focus into a new medical/biotech division. NIA has historically always had pharma, medical device and biotech clients; however, Critical Mass brought even greater experience and subject matter expertise via its long-term relationship with William Isaacs Health Communications, a Bay Area medical consultancy that began winding down operations in 2005.

In the past year, NIA has brought on a number of key accounts that helped to cement this decision, including Genentech, Kaiser Permanente, NuGEN Technologies, Biogen Idec, Revance Therapeutics and Dynatherm Medical. Areas of expertise include both professional and patient education, sales training, medical writing, product launches, etc.

Moving forward, NIA hopes to become a major player in the healthcare marketing sector throughout the Bay Area and beyond, while still maintaining a strong emphasis in technology, telecom, consumer electronics and training/education.

About NIA Creative:

NIA Creative was founded in 1996 and has grown to become a trusted go-to marketing partner for healthcare and technology companies and public sector/non-profit organizations throughout the San Francisco Bay Area and U.S. In 2005, NIA launched its healthcare division, NIA Creative Health, to better meet the needs of device, pharma, diagnostics and consumer health firms. NIA is unique in that both traditional agency and full-scale production services are available in-house. Services include advertising and branding, web development, video production, animation, interactive media development and tradeshow/event marketing. Clients include Baxter BioScience, Biogen Idec, Cadence Design, Carl Zeiss Meditec, City of San Jose, Clarity Medical Systems, eHealthInsurance.com, Genentech, HA Logistics, Kaiser Permanente, Marin County Department of Health & Human Services, NuGEN Technologies, SellPoint, Tensilica, Themis, Workday and Zhone Technologies. For more information, visit www.niacreative.com and www.niacreativehealth.com.