July, 2006 - NIA launches new division focused solely on healthcare and biotech

Due to its surging medical/biotech business, NIA announces the launch of NIA Creative Health, a new division focusing entirely on pharma, biotech, device, diagnostics and consumer health. Clients served by this division will find NIA to be an outstanding and proven resource for projects involving professional education, patient education, sales training and motivation, medical writing, product launches, events, POA meetings and more.

Current NIA clients transitioning to the new division will include Genentech, Kaiser Permanente, NuGEN Technologies, Biogen Idec, Curon Medical and more.

The company hopes that the dedication of key resources to NIA Creative Health will result in an even higher quality of work and turnaround for NIA's medical clients as well as further growth and expansion into the healthcare market. Creative Director Chris Finetti notes, "We are excited about the opportunities presented in healthcare, and much of what we've been doing over the past year has been building towards this--At the same time though, it is important that our clients in other markets such as technology and training/education know that NIA Creative is still forging full-speed ahead in growing our services for them as well. In fact, the development of a separate division for healthcare will only further that goal." For more information, visit www.niacreativehealth.com.

About NIA Creative:

NIA Creative was founded in 1996 and has grown to become a trusted go-to marketing partner for healthcare and technology companies and public sector/non-profit organizations throughout the San Francisco Bay Area and U.S. In 2005, NIA launched its healthcare division, NIA Creative Health, to better meet the needs of device, pharma, diagnostics and consumer health firms. NIA is unique in that both traditional agency and full-scale production services are available in-house. Services include advertising and branding, web development, video production, animation, interactive media development and tradeshow/event marketing. Clients include Baxter BioScience, Biogen Idec, Cadence Design, Carl Zeiss Meditec, City of San Jose, Clarity Medical Systems, eHealthInsurance.com, Genentech, HA Logistics, Kaiser Permanente, Marin County Department of Health & Human Services, NuGEN Technologies, SellPoint, Tensilica, Themis, Workday and Zhone Technologies. For more information, visit www.niacreative.com and www.niacreativehealth.com.