July, 2006 - NIA Creative expands business development efforts

After several months of searching for the right candidate, NIA Creative announces the addition of Beth Amatrone as Sr. Account Director. Beth brings over 10 years experience to NIA, with an emphasis in account development and management; marketing; broadcast, print and outdoor advertising; media buying and publications.

As Sr. Account Director, Beth will be developing and maintaining key relationships with healthcare, technology and retail clients, managing their projects from concept to completion.

Beth's arrival coincides with NIA's recent growth. She is expected to play an integral role in the agency's new division, NIA Creative Health, which will focus solely on medical marketing and health education communications for pharmaceutical, biotech, device, diagnostic, and consumer health industries.

CEO Bob Godfrey notes, "The past year has been very exciting with changes in a number of areas. To keep pace with those changes, we need to have the right people in place to ensure our clients continue to receive the level of creative and service they have grown accustomed to. We know that Beth has what it takes to make that happen."

About NIA Creative:

NIA Creative was founded in 1996 and has grown to become a trusted go-to marketing partner for healthcare and technology companies and public sector/non-profit organizations throughout the San Francisco Bay Area and U.S. In 2005, NIA launched its healthcare division, NIA Creative Health, to better meet the needs of device, pharma, diagnostics and consumer health firms. NIA is unique in that both traditional agency and full-scale production services are available in-house. Services include advertising and branding, web development, video production, animation, interactive media development and tradeshow/event marketing. Clients include Baxter BioScience, Biogen Idec, Cadence Design, Carl Zeiss Meditec, City of San Jose, Clarity Medical Systems, eHealthInsurance.com, Genentech, HA Logistics, Kaiser Permanente, Marin County Department of Health & Human Services, NuGEN Technologies, SellPoint, Tensilica, Themis, Workday and Zhone Technologies. For more information, visit www.niacreative.com and www.niacreativehealth.com.